Urban transformation of the Almaš Neighborhood, one of the oldest parts of Novi Sad, includes a complete reconstruction of the infrastructure, paving, landscape design, facades conservation, public lighting, traffic regime, new pedestrian zone, urban furniture, visual identity, and tourist signage. The Almaš Neighborhood is proclaimed a protected spatial cultural-historical unit in 2019. The urban transformation is planned in accordance with the preservation of the ambiance and genius loci. The aim of the urban transformation is to provide Novi Sad with a new cultural district.